universe:
Geography (Quantcast/30 Dec 2009/Countries in %): United States 23.27, Germany 7.62, Austria 6.42, United Kingdom 5.78, Korea, Republic of 4.90, Canada 2.77, Netherlands 2.36, Italy 2.35, China 2.19, India 2.08, Australia 2.07, France 2.03, Brazil 1.45, Russian Federation 1.40, Thailand 1.34, Turkey 1.33, etc.
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 23 Jan 2010
sample: 24.423 interviewed individuals

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 23 Jan 2010

realization:
trend research channels
styleradar.com, beautyradar.com

By asking the Fashionistas where they are getting the inspiration for the personal style on- or offline, it becomes obvious that the internet ranks not on one of the front positions. Once in the Fashionoffice voting the media with the greatest authenticity for Fashionistas' style, the internet went behind the top-position to the 5th place! But it's the first time since 2008 that the importance of the internet grows again.

Fashion people prefer to get inspired on the street, by art & design, and by printed magazines and TV.

Trend 2010
Trend 2009
Trend 2008
Trend 2008
Trend 2007
For details about the field periods look above on this page.

street

22,22%
20,83%
16%
8,7%
27,4%

art, design

16,67%
16,67%
6%

printed magazines

16,67%
16,67%
14%
17,4%
21,1%

tv

16,67%
8,33%
2%
8,7%
6,2%

internet

11,11%
8,33%
18%
21,7%
14,9%

friends

5,56%
4,17%
12%
5,4%

me, myself

5,56%
16,67%
14%
26,1%
3,6%

music

5,56%
4,17%
8%
4,3%

shops

4,17%
10%
13%
10,2%