universe:
Geography (Quantcast/30 Dec 2009/Countries in %): United States 23.27, Germany 7.62, Austria 6.42, United Kingdom 5.78, Korea, Republic of 4.90, Canada 2.77, Netherlands 2.36, Italy 2.35, China 2.19, India 2.08, Australia 2.07, France 2.03, Brazil 1.45, Russian Federation 1.40, Thailand 1.34, Turkey 1.33, etc.
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 23 Jan 2010
sample: 24.423 interviewed individuals

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 23 Jan 2010

realization:
trend research channels
styleradar.com, beautyradar.com

Fashionoffice has asked "What is the trendiest personal style?". The users had the choice to vote for one of 19 variables from 'Classic' to 'Romantic', over 'Mod' or 'Sporty'.

The favorite personal styles haven't changed in the three top positions since the last field period: Vintage, Unique, Classic are still the favorite personal styles.

Glamour is less important, while the 'artful' looks 'Boho/Bohemian' and 'Art Deco' became trendier.


Trend 2010
Trend 2009
Trend 2008
Trend 2008
Trend 2007
Trend 2006
Trend 2005
For details about the field periods look above on this page.

21,78%
18,18%
12,35%
8,8 %
10,3%
18,1%
22%

14,85%
10,39%
7,41%
5,9 %
13%

12,87%
12,99%
7,41%
5,1%
2,1%
9%

8,91%
7,79%
6,17%
4,2 %
5%
11,5%

7,92%
6,49%
9,88%
9,2 %
16,2%
12,8%
8%

6,93%
10,39%
6,17%
5,9 %
13,8%
13,3%
14%

6,93%
6,49%
4,94%
4,2 %
1,2%

5,94%
6,49%
11,11%
4,4 %
7,6%
10,6%
10%

4,95%
5,19%
13,58%
2,6 %
1,4%

2,97%
1,30%
2,9 %
2,7%

1,98%
1,30%
2,47%
2,6 %
0,6%

0,99%
1,30%
3,70%
3,1 %
4,1%
5,3%
5%

0,99%
2,60%
2,47%
1,8 %
0,7%

2,60%
3,70%
2,4 %
1,9%

1,30%
3,70%
3,3 %
4,2%
5,9%
9%

1,30%
2,47%
2,4 %
4,3%
5,3%
5%

2,60%
1,23%
2,0 %
2,5%
7,6%
10%

1,30%
1,23%
1,5 %
1,9%
4,9%
6%