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March 2010 - I : Fashion for females; Females in space
March 2010 - II: Wild femmes; Literature & fashion
March 2010 - III: Sport & fashion; Selected pieces
March 2010 - IV: Beach style
April 2010 - I: Green style; Female body

April 2010 - II: Stylings for Women & Men
April 2010 - III: Travel Pieces for Women & Men
April 2010 - IV: Some thoughts on design

May 2010 - I: Outfits inspired by Hollywood, music, art, and motorcycles
May 2010 - II: Men, style, and motor


Trendletter from fashionoffice.org to your@address.xxx

The Trendletter is adjusted for mobile phones!

May 2010 - III: Fashionable souvenirs, open-minded style, fashion psychology...


Fashion as a souvenir
Web/Mobile
Postcards and limited fashion editions have a 'souvenir-touch': they remember times, places, and persons for the future...


'Rumble Fish'-style
Web/Mobile
The article with sexy rock 'Rumble Fish' pieces by Mia Paul is inspired by creative women who are open-minded thinkers such as the female medician Danielle Roches who researched on a cream against skin diseases and created accidently a product for longer lashes...


Fashion and advertising Web/Mobile
Fashionoffice co-founder media psychologist and neuroscientist Dr. Josef Sawetz about the same roots of fashion and advertising...


The Fabric of the Web Web/Mobile
Mash-up style-stories are the creative output of ‘original’ online-journalism...


SHORT MESSAGES:

Book tip: 'Search Patterns' - Design perspective on search engines 
The online-marketing media Webpronews.com publishes a video interview with Peter Morville from the US company Semantic Studios which approaches interactive products and services like websites from the view of a designer. Peter Morville, author of the book 'Search Patterns', studies all players in the search field - the engine, the users and their search behavior, the content, the content producers, or the metadata for the creation of new ideas.

Book tip: '101 Things I Learned (TM) in Fashion School'
The New York office of Hachette Book Group (since 1837) announces this month's release of the new book '101 Things I Learned (TM) in Fashion School' about the anticipation of cultural trends in fashion design and the view on fashion consumers, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, etc. Co-author of the book is award-winning fashion designer and faculty member at the Parsons Institute, New School for Design, Alfredo Cabrera, who worked already for labels like Tommy Hilfiger, Polo Jeans, Xpress, Liz Claiborne, to name a few. The book is structured into 101 lessons such as 'Design into the fabric' with advices on the design process, or the lesson 'Illustration types', which is about the drawing types that are used in the fashion business for presentations. Between the lessons, the book is spiced with quotations like the following one from Diana Vreeland: "A little bad taste is like a nice splash of paprika. We all need a splash of bad taste - it's hearty, it's healthy, it's physical. No taste is what I'm against."

Fashion shooting with a New York society darling
Fashionoffice received the news from 'The Malcolm', an US media which looks on the elegant-modern side of fashion, photography, culture, and music with a 'scene'-touch, about the newest shooting for the FW2010/11 collection by designer Erin Kleinberg with NY society darling Annabelle Dexter-Jones (younger sibling of a 'downtown' fashion designer and a DJ) who is presenting the comfortable pieces at The Standard Hotel in New York City. Photography by Isabel Asha Penzlien. 

Movie preview to a t-shirt magazine's superhero contest 
Fashionoffice received the call to a video-costume contest by the Swedish t-shirt magazine T-post on occasion of the release of the t-shirt Issue 54 'I am Shining Star', which is designed to awaken superheros: "To prove it, T-post is giving away $1,000 to any costumeclad do-gooder whose YouTube video earns the most views."


MUSIC:

Music video tip: 'Beauty In The World' by Macy Gray from her upcoming album 'The Sellout' (release 22 June) 
On 12 May, Grammy Award winning singer/songwriter Macy Gray appeared on 'The Tonight Show with Jay Leno'. The video, which runs already on channels like VH1 and MTV, is directed by Adria Petty, the daughter of musician Tom Petty. Adria Petty has already worked with Regina Spektor, Beyoncé, or Duffy. For Duffy, she has directed the US version of the hit 'Mercy' in 2008. The Europeans know the 'Mercy'-version from 2007 directed by Daniel Wolfe showing men on their knees...

Music video tip: 'My Sea' by CALLmeKAT from the one-woman band's debut album 'Fall Down'
Danish musician Katrine Ottosen alias CALLmeKAT writes the lyrics, plays the keyboards, and composes the music. The vintage styled video 'My Sea' was shot by US director Daniel Kelley 2009 in Los Angeles. CALLmeKAT is on tour: Switzerland, Austria, Denmark, Canada, New York...




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