Media information, April 2010
FOR IMMEDIATE RELEASE

Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy

On 18 March 2010, Fashionoffice has received the certificate ‘Green Site’ from the magazine’s US provider Globat. Globat works together with data centers in Boston, Massachusetts (US), which are powered by 100% wind energy.

Vienna (Austria) based editorial magazine Fashionoffice has outsourced the technics for the domains fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com to the hosting provider Globat who has arrangements with data centers in US, Massachusetts. The US data centers deliver the magazine into all parts of the world powered by 100% wind energy.

“Already in 2007 we had entrusted all our domains with the products of our editorial work, which is for a provider by the end nothing more than data, to Globat in US. Now, we are positively surprised about the innovative management of our US provider to deliver the magazine’s content to computers of people in the whole world with the power of 100% wind energy. Isn’t spring the best season to become more ‘Green’ at Fashionoffice!” smiles Dr. Karin Sawetz, publisher and co-founder of the magazine.

Fashionoffice was founded in 1995 by the siblings (Mag. phil. Dr. rer.nat.) Josef Sawetz and (Mag. Dr. phil.) Karin Sawetz with the "FashionAvigator”-study about fashion online. Fashionoffice started in 1996 with www.fashion.at one of the first fashion magazines exclusively published online. Soon, the magazine has established special channels about fashion, art, beauty and received several prizes such as the ‘Angel of Fashion Award’ in 1996. Today, the users of Fashionoffice come from the United States (40.81%), Germany (8.95%), United Kingdom (5.51%), to name only the first three of an extensive country list. (Source of the data: Quantcast/30 March 2010/Countries/Uniques in %. The magazine’s statistics are published on www.fashionoffice.org/contact.)  

“Fashionoffice looks pretty ‘Green’ at the editorial and administrative offices in Vienna too. The electricity comes from one of the top hydropower groups in Europe, Verbund, which is leading among European companies with the highest share of electricity from renewable energies. Additionally, Fashionoffice tries to practise the 'Low Carbon Culture' even in-house by changing common behaviours such as the bad custom to print everything apparently important into saving it first on digital devices and think twice before printing. This has reduced not only the costs for paper and cartridges; we are influencing positively the ozone layer by keeping the air clean at Fashionoffice.”

 
Get more information about the founders of Fashionoffice and the magazine’s history.

Media information, Fashionoffice:

March 2010
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...

Jan 2010
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...

Dec 2009
The influence of advertising on user awareness 
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.

Nov 2009
40% of Fashionoffice's main domain traffic comes from Pakistan 
New statistics about Fashionoffice's traffic show that in October 2009 most of the fashion.at-users (approximately 40%) come from Pakistan. 

Oct 2009
PRO Academic Research
The NPO & NGO Fashionoffice.org opens its academic research program for supporting partners.

Oct 2009
The ‘Memorized-Data’-hypothesis
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

Sept 2009
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....

Aug 2009
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...

July 2009
Brand building techniques by using SEO
Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...

June 2009
New lifestyle reporter from Dubai and daily audience data  
In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on fashionoffice.org/contact and introduces the work of editor Caroline Zerrini...

May 2009
Fashionoffice update: interest-based advertising    
In April 2009 Fashionoffice has updated its terms of use according to the new technologies for delivering interest-based advertising by quantifying behaviour and interests as anonymous information

April 2009
User opinion about men, personal style, internet…
On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...

April 2009
Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...

Feb 2009
High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...