Fashionoffice: The Inventory of Fashionoffice; Media alert June 2010

The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.

Fashionoffice has installed DoubleClick for Publishers on the advertising slots in the most common banner sizes like 728x90, 120x600 or 300x250 for campaigning with the technology of Google in the context of the magazine’s editorial articles. By using DoubleClick's ‘Check Inventory’ feature, Fashionoffice’s available inventory can be forecasted by the criteria banner sizes, flight dates, amount of clicks and other targeting criteria like country.

Since the founding of Fashionoffice in 1995, Fashionoffice is constantly following the newest developments in online advertising. In January 2007, Fashionoffice has joined Google Adsense, which met the circumstance of the magazine’s international distribution best. Before, Fashionoffice has worked with the two largest online marketers within Austria. The growing percentage of international users – at this time more than 96%, made it necessary to change to an international working marketer.

Distribution of the Fashionoffice content: France 21.04, United States 17.75, Germany 10.11, United Kingdom 5.18, Austria 3.99, Canada 2.73, Netherlands 2.04, Italy 2.02, China 1.81, Australia 1.65… (Quantcast/19 June 2010/Countries/Uniques in %)

Fashionoffice inventory July to October 2010: Fashionoffice has calculated all available inventory per month with DoubleClick for Publishers on 18 June 2010 for the following four months. Find the inventory for selected sizes/placements with illustrating screen shots below. Additionally, Fashionoffice has published statistical data measured by Quantcast on fashionoffice.org/contact.

01/07/2010 - 31/10/2010 Above the fold: 120x600, 728x90 Below the fold: 300x250 How to read the inventory: From 1 to 31 July 2010, Fashionoffice can deliver 3,324 banners in the size 728x90 on the magazine's cover pages collections, catwalk TV, beautyme, design, culture, etc. in sum.
Cover pages like collections, beautyme, catwalk TV, etc. with preview images and short text:	Content pages are carrying editorial articles about fashion, beauty, art, motor…
July 2010
728x90: 3,324 impressions per month 120x600: 10,198 impressions 300x250 (middle): 5,323 impressions 300x250 (bottom):3,051 impressions	728x90: 22,434 impressions per month 120x600: 22,746 impressions 300x250: 21,693 impressions
August 2010
728x90: 4,454 impressions 120x600: 12,504 impressions 300x250 (middle): 7,482 impressions 300x250 (bottom): 4,015 impressions	728x90: 25,311 impressions 120x600: 26,004 impressions 300x250: 24,606 impressions
September 2010
728x90: 2,979 impressions 120x600: 7,180 impressions 300x250 (middle): 4,366 impressions 300x250 (bottom): 2,530 impressions	728x90: 17,330 impressions 120x600: 17,877 impressions 300x250: 16,578 impressions
October 2010
728x90: 3,077 impressions 120x600: 7,190 impressions 300x250 (middle): 5,197 impressions 300x250 (bottom): 2,754 impressions	728x90: 19,509 impressions 120x600: 20,095 impressions 300x250: 18,766 impressions
COVER PAGE	CONTENT PAGE

May 2010
The Fabric of the Web
Mash-up style-stories are the creative output of ‘original’ online-journalism

April 2010
Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy...

March 2010
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...

Jan 2010
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...

Dec 2009
The influence of advertising on user awareness
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.