Trendletter from fashionoffice.org to your@address.xxx

April 2011 - III: Models in rain dance, outdoor pieces for bikers, worldwide water areas...

Pleasure of a rain dance Web/Mobile
...seen at a new video for women's and men's wear spring 2011 by Burberry. The rain dancers are the British models Sebastian Brice...

Outdoor style Web/Mobile
Maloja presents the new fashion with images of biking, walking, running... through cities and the European Alps in Germany, Austria, Switzerland, South Tyrol...

Design, water, earth Web/Mobile
The water bottles designed by Mark Braun for Lobmeyr show water resources worldwide. The corresponding collection of Google Earth-postcards at the design event in Milan...

'Official' music videos and fan productions Web/Mobile
The virtual exhibition 'Internet killed the Video Star' will open at the 'real space' of the NRW-Forum Düsseldorf with models in special t-shirts and music by DJ Toulouse Low Trax, who will play YouTube videos instead of records...

New media packed into old fashioned archive tool Web/Mobile
...seen at the 'Wedding Journal' for the collection of remembrance material like classical photos or new media such as DVD...

Counting people; Insight by publisher Karin Sawetz Web/Mobile
Every country has its own methods to count people and their interests...


SHORT MESSAGES (from the FashionFeeds):

10 April 2011 - Documentary about becoming a fashion professional
...gives insight into the work of teachers and students of the Fashion Program at the School of the Art Institute (SAIC) in Chicago (US). Since 77 years, the SAIC helds fashion shows. For 5 May, the largest ever in the shows' 77-year history is announced together with the annual fashion benefit gala 'The Walk 2011' presented by Swarovski saic.edu/fashionshow.

10 April 2011 - Grunge/New Wave track 'I Think I Like U 2' by the Paris based duo Jamaica
...consisting of Antoine Hilaire and Flo Lyonnet from the debut album 'No Problem'. Jamaica is on tour: 13 April Washington (US), 14 +15 April New York (US),... followed by other cities in US and Canada; in June in Germany, Spain, Switzerland...

9 April 2011 - New video by Naish Kiteboarding TV with female boarder Jalou Langeree (started kiting with 12)
...seen on sooruz.com (the French label Soöruz was founded 1999 by the professional riders Matthieu Barrat und Yann Dalibot). Soöruz has sent the color trend information for girls 2011: yellow in combination with white; such as the white boardshorts 'Hollywood' with yellow flowers and black birds singing into green/white twitter-bubbles.

8 April 2011 - Artist about the creation of a global garden
"Today, it's not so much about elsewhere, it's more about when," says French artist Pierre Huyghe about the garden installation 'La saison des fêtes' - each plant represents a celebration day through the year from different cultures (Palacio de Cristal in Madrid, Spain, 2010). Pierre Huyghe has received awards like the Hugo Boss Prize in 2002 or recently the Smithsonian American Art Museum's Contemporary Artist Award. Now, the University of Chicago (US) announces an evening with Pierre Huyghe on 15 April. Pierre Huyghe will discuss his work such as 'The Host and the Cloud' (film about an absent subject) with Jennifer Wild, Assistant Professor in the Department of Cinema and Media Studies and Hamza Walker, Associate Curator and Director of Education at The Renaissance Society lucian.uchicago.edu/blogs/opc.

8 April 2011 - Spheric gypsy folk soul '100 Other Lovers' by DeVotchKa
The new video tells the romantic story of a Babuschka (a Russian woman - DeVotchka means in Russian 'girl, woman') - dressed in traditional Eastern European costume, who frees her birds. The song is from the album '100 Lovers' (released on 1 March) by the Grammy awarded Denver (Colorado, US) based band. They are combining Eastern European traditional music from Slavic and Balkan Romanic language regions with American folk and Mariachi rhythms.

7 April 2011 - Vivienne Westwood asks in the 'Cool Earth' quiz video...
"I'm wearing a garment called a Cushma and my question is what do Peruvian women make this Cushma out of, what do they use to make it and what is it made from." The answer can be found online. Today, Cool Earth announced that 70 acres in Peru are now protected under the name of rainforest supporter Vivienne Westwood by Pamela Anderson; the 70 acres are the birthday gift by the American actress and animal rights activist Pamela Anderson for Vivienne Westwood on occasion of the designer's 70th birthday on 8 April coolearth.org.

7 April 2011 - Re-listen: ''Fade Up' by Shawn Lee feat. The Superimposers
...from the 'Sing a Song' album (released in summer 2010). The American in London based musician Shawn Lee publishes on his website a video with work examples of the soundtracks he has made such as for movies like Oceans 13, The Break Up, The Bank Job... the TV series Lost, Desperate Housewives, CSI: Miami, Ugly Betty... and tracks for BMW, Jaguar, Barclays, Head and Shoulders... skate, snowboarding, surf films or even a video game shawnlee.net/treats.htm.

7 April 2011 - Cultural managers and teacher discussing the economy of creative industries
...on the video page of DOXA, an international research collective that explores cultural economy and perspectives for artists, designers, musicians, architects, software programers... Now, the Doxa hosts the event 'AMASS: Towards an Economy of the Commons' on 16 April in London. The ones who can not attend are invited to send their ideas, case studies, projects on the theme as interviews, text, or films doxacollective.org/2011/03/26/towards-a-protocol-of-the-commons.

6 April 2011 - 'Asian Burger' created by nutrition science students
...of the Dominician University (Illinois, US). The burger looks like an American Burger, but has Asian ingredients. Now, Dominican’s apparel design and merchandising department invites to a discussion about 'Perfection: Media and Body Image in the World of Fashion' on 19 April dom.edu/newsroom/press/2011/march/article_0016.html.

6 April 2011 - Tom Chaplin, lead singer of the British band Keane, about the opening event of a high-tech fashion store in Beijing
On 13 April, the British band Keane will perform at the Burberry flagship store opening in Beijing (China). The store, designed by Burberry Chief Creative Officer Christopher Bailey, is the brand’s most technologically advanced one; it is equipped with a digital exterior 9x5 flat screen LED video walls showcasing the brand’s multimedia content. The event on 13 April will be live streamed globally on Burberry.com.