Trendletter from fashionoffice.org to your@address.xxx

May 2011 - II: The idea of pureness, erotic of culinary, political fashion...

The idea of 'pureness' Web/Mobile
The Italian lingerie label Porzia T presents pieces from the 'Collezione Belmonte', inspired by the living place of Shakespeare's Porzia...


Erotic of culinaryWeb/Mobile
Holistic methods are in fashion when it comes to the 'body'; such as seen at the new video and images by the mineral water label Römerquelle...

"I could also work in politics as well" Web/Mobile
says Agnes B at the show of the new collection which is the reproduction of the idea of a political system "yet to be built"...

Fashion inspired by the surface of earth Web/Mobile
John Rocha makes his collections for the ones who are interested in fashion but who are not fashion victims...


Let love rule; Insight by publisher Karin Sawetz Web/Mobile
May is traditionally the month when people 'let love rule'. Even statisticians should follow this motto - at best the whole year through...


SHORT MESSAGES (from the FashionFeeds):

5 May 2011 - Ideas on the future of the fashion industry in today's e-culture
...are presented by new media researcher Niels Hendriks at the 'i-beta' event in Heerlen (NL) for creative professionals where economy and society inspired by e-culture are discussed on 12 and 13 May. 'Open Garments' is the name of his lecture and about a project with the same title funded by the European Commission on the research of new production methods, technologies by involving interactive users.

5 May 2011 - "I think that the Internet was scary for a while..." reflects Pierre Cardin about the early years of 'online' and today; he continues "It's phenomenal.'
The French video/text fashion magazine Fascineshion.com publishes the interview with French couturier Pierre Cardin about luxury, the influence of street fashion on createurs (he was the first creator of Haute Couture who entered Ready-to-Wear), about building a label, etc. Fascineshion.com asks: "Must evolution always go through revolution?" Pierre Cardin answers: "Yes, a revolution is a disagreement."

3 May 2011 - Fashionable cooking
The video shows the South-Tyrolean Roland Trettl, cook at the Ikarus in Hangar-7 (Salzburg, AT), together with art-consulter and photographer Helge Kirchberger working on the photo-book 'Fashion Food' (published by Collection Rolf Heyne). Now, the new book 'Smart Food' by Roland Trettl in collaboration with Swiss nutritionist Marianne Botta was released. The 136 recipes are selected under the aspects brain food (for example better concentration), mood food (happiness boosters) and beauty food (healthy hair and skin) hangar-7.com/en/service-shop/roland-trettl-smart-food/.

3 May 2011 - Soulful indie rock "Mess A Good Thing" by Gaby Moreno
... from the album 'Illustrated Songs' (released in April 2011) The video by Silent Killer Productions, founded by broadcast journalist (graduated at the University of Colorado, US) Erica Soto who works mainly for English and Spanish language television, shows singer/songwriter Gaby Moreno (grown up in Guatemala, living in Los Angeles, already awarded with several prizes) presenting how her voice sounds to the guitar in the small space of a New York cab. The music clip was produced by silentshows.com, a TV/radio channel with focus on indie artists and up-and-coming musicians silentshows.com

3 May 2011 - Art installation about the cycle of life in a space where fashion happens
Fashion people know the Grand Palais Paris especially from the seasonal presentations of the couture house Chanel. The video from 2010 shows French artist Christian Boltanski's clothes installation for the huge 19th century space, once built for the Word Fair. Now, Christian Boltanski appears at the 'world'-event of art at the Biennale di Venezia, where countries are representing themselves with selected artworks and artists. France has chosen Christian Boltanksi, who shows the installation 'Chance'. "It deals with a theme that is dear to him: luck, bad luck and chance, forces that fascinate us and impose their own laws." On www.boltanski-chance.com, you will find an online game on his work where you can try your luck to win a gift during the times of the Biennale from 4 June to 27 November.

2 May 2011 - Fashion against nuclear energy
On 18 May, the design organisation 'Fashionlab Graz' (AT) invites fashion designers to lectures and discussions about nuclear power and the world of fashion; the event offers designers a stage to show their activities in the discussed field. Visitors of the 'Off-Fashionlab'-event can get a print of a visible, new created sign against nuclear energy on their t-shirts, jackets, bags...

2 May 2011 - Music video that looks like a trailer of a 'Machete'-alike movie
...for the track 'Howlin' for You' from the album 'Brothers' by the US duo The Black Keys. On IMDB (The Internet Movie Database), the action movie parody evokes postings like "It's a music video. Wow, I was really scared for a minute there."

1 May 2011 - Electronic pop song 'Dance Into The Morning' by the Austrian duo Allen Alexis
...consisting of Guenther Bernhart and Philip Preuss; the single was released on 29 April, the video is directed by Salzburg (AT) based Gerald Schober.

1 May 2011 - The perspective on life and how it becomes real
...through the eyes of artist Žarko Bašeski at the pavilion of the Republic of Macedonia during the La Biennale di Venezia from 4 June to 27 November. The sculptures by Bašeski are following the idea of German philosopher Friedrich Nietzsche "about man's struggle to surpass himself, the possibility to grow beyond himself, to leap beyond the limits of reality he himself creates. It can also be understood as a metaphor of the current conditions in Macedonia and the world." baseskiatvenice.com. The artist shows on his blog the impressing larger-than-life-size sculpture 'Ordinary Man' who breaks out of the floor; Žarko Bašeski writes: "Not all sculptures look very real when you look at them on a photo (on a digital screen). Putting them into the right perspective certainly helps..." Therefore he has chosen a nice photo, showing a man who is dressing up the hair style of the 'Ordinary Man'-sculpture zarkobaseski.com/the-real-perspective/.

1 May 2011 - Balkan-gypsy-electro dance 'Disko Partizani' by Shantel
...who is listed under the title '13 years of anarchy and romance' as one of the live-acts at the Surf Worldcup 2011 and music festival in Podersdorf at the Neusiedler See in Austria, which runs from 29 April until 8 May surfworldcup.at. The German based musician and DJ Shantel has become known for mixing traditional music from the historical European Habsburg and Ottoman Empire (Bukovina - today Romania, Ukraine) with electronic dance beats.

30 April 2011 - Video for the 'Lightning in the Bottle'-music and arts festival with organic-electronic sound
...by multi-instrumentalist Emancipator (aka Doug Appling) from Portland (Oregon, US), who has already received a Puma sponsorship for his musical work, and The Glitch Mob. From 27 to 30 May, expected 7000 people will attend the festival's art installations (from interactive pieces to larger-than-life sculptures), workshops on body and mind, yoga, etc. and music performances by Thievery Corporation, Bonobo, Nick Warren... in Southern California. For kids, the festival organisers have built a magical place called 'MagiKidz village' for playful educational activities lightninginabottle.org.

30 April 2011 - Backstage at Lady Gaga, preparing for the concert
...in New York. Now, the documentary about the two concerts from February 2011 at Madison Square Garden (New York) debuts on 7 May on the international TV channel HBO.

29 April 2011 - Sarah Burton's design of the wedding dress for Kate Middleton
Even wedding refuseniks can not escape from the fact that the 29th April 2011 is the historical day of one special dress. Daily news providers worldwide are commenting the dress of Kate Middleton's Royal Wedding. Probably one of the articles with the most detailed insights into the design of the gown by Sarah Burton (creative director of the fashion house Alexander McQueen), the tiara, the earrings and the shoes is published on CBS News; accompanied by an extensive slideshow. Even the critical reflections on the design have already started such as seen on boston.com, where Sondra Grace, head of the fashion department at the Massachusetts College of Art and Design, analyses similarities to Grace Kelly's wedding dress.

29 April 2011 - Re-listen: 'I changed my mind' by Lyrics Born and The Poets of Rhythm in a Stereo MC remix
The awarded music video for the song 'I changed my Mind' (released on the collaborative label 'Quannum', 1999) by Lyrics Born (San Francisco, US) and the German retro-funk band The Poets of Rhythm in a remix by the British Stereo MCs was created by the members of the British animators/illustrators collective Shynola. They have already worked for Nike, Playstation... and made music videos for Beck or Unkle shynola.com.

28 April 2011 - Sound designer, studio musicians and video animators
...collaborated for the music video 'Turn' from the recently released album 'Amongst Giants' by the Innsbruck (AT) based sound designer/composer/producer Matthias Hacksteiner who recorded the 10 tracks with eleven studio musicians of classical instruments like piano, violin, etc. as well as electronic sound creators. The artwork for the video (directed by Markus Wagner) - it shows impressions of human culture vs. nature as a run against the intoxication of air - comes from members of the Austrian collective wearelwz.com. Find more information about the album on amongstgiants.bandcamp.com.

28 April 2011 - Video about how digital sounds are made with physical objects
...presented by the experimental sound designer Amon Tobin on occasion of the release of his new psychedelic album 'Isam' (physically on 23 May). On amontobinisam.com you can find the digital album, photographs of human insects, information about the musician's collaborative art installation with Saatchi Collection artist Tessa Farmer 'ISAM: Control Over Nature' from 26 May to 5 June at The Crypt Gallery in London...

28 April 2011 - Music video 'True Loves' inspired by French sci-fi comic strip creator Moebius
...for Hooray For Earth's album 'True Loves' (already on iTunes, physical release of the song and 6 additional remixes on 7 June) is directed by Alex Takacs from the LA based production team Young Replicant, who says about the non-linear story of two persons on a hunt through times and spaces: "The video is an homage to our favorite Russian and Eastern-European cult sci-fi. French artist Moebius and early Metal Hurlant were also big visual influences. It's about mindscapes and the memory of true love." Reality-fiction artist Jean Giraud alias 'Moebius' (after the German mathematician) creates comic strips that are non-linear narrations to involve the reader in generating meaning.

27 April 2011 - Women-documentary 'Yes, We Are'
...with focus on queer activists in Poland is the debut film of Berlin based Magda Wystub (direction, idea, and camera together with US video-activist Katrina Schaffer). The sociologist Madga Wystub is engaged since 15 years into gender related projects and works as journalist and climbing trainer. The official premiere of the documentary is announced for 15 May in Berlin; the Interdisciplinary Conference (working language English) 'Import - Export - Transport. Queer Theory, Queer Critique and Activism in Motion' at the University of Vienna (28 - 30 April) invites on 29 April to a pre-premiere of the documentary univie.ac.at/gender/index.php?id=359.

27 April 2011 - Street and underground artists on the 'Royal Wedding'
...seen at the British magazine WeAreHQ which has collaborated with 6 artists and sports fashion label Puma for a Royal Sneaker Collection. The one of Murab has not the funniest design - but the leather sole with stitching shows humour with style; decide yourself.